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    The Need

    Sweet Buffalo Rocks, beneficiary

    Sweet Buffalo Rocks is a 501(c)(3) nonprofit organization that aims to bring smiles to children in need. What started as a rock painting Facebook group that now has close to 35,000 members turned into a charitable organization that assists families all over Western New York. Whether it’s raising funds to help a family with their child’s medical expenses, creating a beautiful room for a child who just lost her mom, sending gifts to children in the hospital, or simply painting a rock, Sweet Buffalo Rocks seeks to do everything they can to bring hope, love and kindness to kids. They also have a Rockin’ Egg Hunt Charity Event coming up from 10 a.m. to 3 p.m. April 20 at Harlem Road Park, West Seneca, to help four WNY families with children battling life-threatening illnesses. More information can be found by joining the Sweet Buffalo Rocks Facebook group or visiting SweetBuffaloRocks.com

    The Sponsor

    West-Herr Auto, sponsor

    The West Herr Auto Group is the largest automotive vehicle retailer in New York. West Herr has 23 dealerships, 4 collision centers, and proudly employs over 2,000 Western New Yorkers.